An audio logo is a set of musical notes that defines your brand. It is usually only 2-3 seconds long, and is essentially the audio representation of your visual brand. Intel, T-Mobile, NBC, and McDonalds are a few companies who have very recognizable audio logos. When you hear the tune that represents their brand, your mind is automatically drawn to their product.

Jingles aren’t necessarily a short song about your brand that can be created by any musician. Jingles are the combination of branding strategy and music marketing. Jingles are a strategic instrumental sound designed specifically to connect with your target audience and become the signature sound of your brand. This music bed will carry the sound branding identity along with the audio logo, and can be adjusted to different musical flavors while keeping the main tone. If there is a need to add a tag at the end in order to increase brand awareness, it can be added at the beginning or end of the jingle with the brand’s name (with or without the slogan) as well as a whole strategic marketing message in the form of a catchy song.

On Hold Messaging is also a big part of sound branding. Most of the time, an auto attendant message or on hold message is the first thing a customer hears when interacting with a business. You want to make sure that this experience is professional, pleasant, and utilizes sound branding techniques by incorporating your audio logo and themed music for your business.