Commercial Jingles
“A good jingle can do wonders for business — it can save a dying brand, introduce a new item to a broader audience, or rejuvenate a lackluster product.”
Why Commercial Jingles?
The proven number one reason that jingles are used to promote brands is that jingles help people remember commercials. Researchers consistently find that music increases recall. Short and simple tunes with simple words, high repetition and many rhymes are the key. This will guarantee that the consumer will remember your commercial, sometimes for years. A good ad campaign involves repetition and high frequency so consumers will hear/see an ad several times and remember it as they are bombarded by advertisements throughout the day. Jingles take repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often create their own repetition, humming the tune or singing the words in their head. Sometimes the mere sight of the product can trigger the words of the corresponding jingle. Jingles can take on a life of their own, showing up in popular media such as songs, movies and in online social networks. The result is additional product promotion at no cost to the company.
Jingles Should Be
- Catchy!
- High Quality
- 100% Original
- Incorporate Your Audio Logo
- Consistently Themed
JINGLES INCREASE BRAND RECALL
Not only do people remember the commercial jingles, but many are likely to choose the advertised product over competing products, according to research. Consumers choose familiar products over products that they never heard before. A jingle will make your brand even more familiar than the competitors who are advertising without a jingle. After all, they have been singing or humming your signature sound, and therefore you’ve gained more credibility and will be the first name they remember when they need your product or service. Branding is all about creating an image of your company and having that image stick in customer’s minds. Commercial jingles are an effective adjunct to visual advertising when it comes to creating a brand. People who are not able to connect a clever logo to your brand might remember a catchy tune quite well. Put the name of your company or product in the commercial jingle, and your company will forever be associated with the accompanying words, as long as listeners have been exposed to the jingle enough times.
