“A good jingle can do wonders for business — it can save a dying brand, introduce a new item to a broader audience, or rejuvenate a lackluster product.”
Why Commercial Jingles?
The proven number one reason that jingles are used to promote brands is that jingles help people remember commercials. Researchers consistently find that music increases recall. Short and simple tunes with simple words, high repetition and many rhymes are the key. This will guarantee that the consumer will remember your commercial, sometimes for years. A good ad campaign involves repetition and high frequency so consumers will hear/see an ad several times and remember it as they are bombarded by advertisements throughout the day. Jingles take repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often create their own repetition, humming the tune or singing the words in their head. Sometimes the mere sight of the product can trigger the words of the corresponding jingle. Jingles can take on a life of their own, showing up in popular media such as songs, movies and in online social networks. The result is additional product promotion at no cost to the company.