Why Are Jingles Important?
Sound triggers memory and emotion. Memory and emotion trigger desire and response. What emotions, memories, or desires surface when you hear sounds such as a baby crying, the ice cream truck passing by, a [...]
Scoring Music for a Film
Why is scoring music for a film so important? Have you found yourself on the edge of your seat during your movie, but not sure how you got there? Or, have you caught yourself on [...]